Fractional Brand Lab
Brand identity design
in Charleston, SC.
Strategy-led identity for Charleston’s fashion, food, and consumer brands. From a brand leader with 20+ years making companies harder to ignore — based in Charleston, working with brands locally and nationally.
Charleston, SC
Local designer. National standard.
The Fractional Brand Lab is based in Charleston, SC — available for in-person working sessions with local companies, and remote engagements with brands anywhere. Fashion, food, and consumer brands are home turf.
Verticals
Built for the brands Charleston makes.
Fashion & apparel
Identity for clothing labels and fashion companies — from emerging designers to growing brands.
Food & beverage
Packaging-ready identity systems for restaurants, CPG, and food brands with ambition.
Consumer brands
Culture, entertainment, and lifestyle brands that need to look like where they’re going.
Startups & growing companies
Founders who need a brand that keeps up with the business — not one they’ll outgrow in a year.
What’s included
What a brand identity engagement covers.
Brand strategy
Positioning and messaging first — the thinking the design answers to.
Logo & identity system
Logo, typography, color, and the lockups to use them well.
Guidelines
A practical rulebook so the identity stays sharp in other people’s hands.
Launch assets
The core pieces to roll the identity out — scoped per project.
Engagements
Ways to work together.
The Brand Clarity Audit
Fixed scope, two weeks. A six-part diagnostic of your brand — what’s working, what’s leaking, and what to fix first. The smartest way to start.
Project-based identity work
Typically $2,500–$7,500+, scoped to the business. Ongoing fractional brand leadership from $4,500/mo for brands that need senior direction beyond the launch.
Project-based work typically runs $2,500–$7,500+. Billed monthly in advance; out-of-scope work is separately approved and terms are defined in each client agreement.
FAQ
Questions, answered.
Do you work with Charleston companies in person?
Yes. The Lab is based in Charleston, SC and local working sessions are part of the process for Charleston clients. Remote engagements run the same way for brands anywhere.
What does a brand identity project cost?
Project-based identity work typically runs $2,500–$7,500+, depending on scope. You’ll get a straight number before anything starts.
Do you only work with fashion and food brands?
Those are home turf — but the Lab works across consumer brands in culture, entertainment, and lifestyle too.
What do I walk away with?
A complete identity system: strategy, logo, typography, color, guidelines, and the launch assets scoped in your agreement.
Have a brand problem that needs senior attention?
Let’s talk about where the business is going, what’s in the way, and the smartest place to start.