Fractional Brand Lab
Brand identity
for fashion brands.
Identity with a point of view. Strategy-led brand identity for clothing labels and fashion companies — from a 20+ year brand leader.
Fashion
In fashion, the brand is the product.
Nobody buys a garment without buying the world around it. The Lab builds identity systems for fashion brands — positioning, voice, and visual identity with the cultural sharpness fashion demands.
What’s included
What a fashion brand identity covers.
Positioning & point of view
Who the label is for, what it stands for, and the cultural territory it owns.
Logo & identity system
Wordmark, typography, color — an identity with the restraint and confidence fashion expects.
Voice & art direction
The words and the imagery: lookbooks, campaigns, and social that feel like one brand.
Guidelines & rollout
A practical rulebook plus the launch assets scoped in your agreement.
Engagements
Ways to work together.
The Brand Clarity Audit
Fixed scope, two weeks. A six-part diagnostic of your brand — what’s working, what’s leaking, and what to fix first. The smartest way to start.
Project-based identity work
Typically $2,500–$7,500+, scoped to the business. Ongoing fractional brand leadership from $4,500/mo for labels that need senior direction beyond the launch.
Project-based work typically runs $2,500–$7,500+. Billed monthly in advance; out-of-scope work is separately approved and terms are defined in each client agreement.
FAQ
Questions, answered.
Do you work with emerging designers?
Yes — emerging labels are some of the best identity work there is. The audit is a smart first step: two weeks, fixed scope, and a clear read on the brand before a full project.
What does a fashion brand identity cost?
Project-based identity work typically runs $2,500–$7,500+, scoped to the business. You get a straight number before anything starts.
Can you handle lookbooks and campaign creative?
Yes — art direction for lookbooks, campaigns, and seasonal pushes is part of fractional creative leadership, from $4,500/month.
How do we start?
With the Brand Clarity Audit — fixed scope, two weeks. Then the identity project, scoped and priced straight.
Have a brand problem that needs senior attention?
Let’s talk about where the business is going, what’s in the way, and the smartest place to start.