Fractional Brand Lab
Brand identity
for food brands.
Identity that sells the food before anyone tastes it. Strategy-led brand identity for restaurants, CPG, and food companies — from a 20+ year brand leader.
Food & beverage
Appetite starts with the eyes.
Food brands live or die on the shelf, the menu, and the feed. The Lab builds identity systems for food companies — positioning and packaging-ready design that make the product impossible to walk past.
What’s included
What a food brand identity covers.
Positioning for the shelf
Who the brand is for and the territory it owns — in the aisle, on the menu, and online.
Logo & identity system
Logo, typography, color, and lockups — built to flex across packaging, signage, and social.
Packaging direction
Identity thinking that survives the shelf: hierarchy, appetite appeal, and standout at a glance.
Guidelines & rollout
A practical rulebook plus the launch assets scoped in your agreement.
Engagements
Ways to work together.
The Brand Clarity Audit
Fixed scope, two weeks. A six-part diagnostic of your brand — what’s working, what’s leaking, and what to fix first. The smartest way to start.
Project-based identity work
Typically $2,500–$7,500+, scoped to the business. Ongoing fractional brand leadership from $4,500/mo for food brands that need senior direction beyond the launch.
Project-based work typically runs $2,500–$7,500+. Billed monthly in advance; out-of-scope work is separately approved and terms are defined in each client agreement.
FAQ
Questions, answered.
Do you design packaging?
The Lab designs the identity system — logo, typography, color — and directs how it lives on packaging. Structural packaging and print production run through your printer or a packaging partner, under creative direction.
What does a food brand identity cost?
Project-based identity work typically runs $2,500–$7,500+, scoped to the business. You get a straight number before anything starts.
Restaurants, CPG, or both?
Both — restaurants, cafes, CPG products, and food companies with ambition. If it’s food and it needs a brand, it’s home turf.
How do we start?
With the Brand Clarity Audit — fixed scope, two weeks. You’ll get a prioritized read on the brand before committing to a full identity project.
Have a brand problem that needs senior attention?
Let’s talk about where the business is going, what’s in the way, and the smartest place to start.