Fractional Brand Lab
A fractional brand strategist
for founders who need answers.
Senior brand strategy on a fractional basis. Positioning, messaging, and identity direction that make the business easier to buy from — from a 20+ year brand leader.
Fractional brand strategy
Strategy first. Everything else follows.
A fractional brand strategist gives you senior-level brand thinking without the agency overhead or the full-time hire. Positioning, messaging, identity strategy — the decisions that make every marketing dollar work harder.
What it covers
What a fractional brand strategist does.
Positioning
Who the brand is for, what it stands for, and the territory it can own.
Messaging & voice
The words the business runs on — from homepage headline to launch copy.
Identity strategy
Direction for the visual system: what it needs to say, and how it should feel.
Brand audits
A clear-eyed read on what’s working, what’s leaking, and what to fix first.
Launch & campaign strategy
The strategic backbone for launches, rebrands, and brand moments.
AI & workflow strategy
Practical guidance on where AI fits the brand’s creative process — and where human judgment stays in charge.
Start here
The Brand Clarity Audit
Fixed scope · Two weeksBefore any engagement, get a straight answer on where your brand stands. A fixed-scope, two-week diagnostic — what’s working, what’s leaking, and what to fix first.
- Positioning & message review
- Visual identity review
- Competitive snapshot
- Customer perception check
- Channel consistency check
- Prioritized fix list
Engagements
Ways to work together.
Fractional partnership
From $4,500/mo. Senior brand leadership across strategy, identity, and campaigns. Typically begins with three months, then continues month-to-month with 30 days’ notice.
Creative + Marketing leadership
From $6,500/mo. Full-funnel creative and marketing direction for growing teams. Month-to-month after the initial engagement, with 30 days’ notice.
Project-based work typically runs $2,500–$7,500+. Billed monthly in advance; out-of-scope work is separately approved and terms are defined in each client agreement.
FAQ
Questions, answered.
What does a fractional brand strategist actually do?
They set the strategic foundation — positioning, messaging, identity direction — then guide the work that brings it to life. Think senior brand thinking on tap, scoped to what the business needs.
How is this different from hiring an agency?
No account layers, no junior handoffs. You work directly with a 20+ year brand leader, and the engagement flexes with the business instead of locking you into agency retainers.
How much does a fractional brand strategist cost?
Fractional partnerships start at $4,500/month; creative + marketing leadership starts at $6,500/month. Most engagements start with the Brand Clarity Audit — fixed scope, two weeks.
How do engagements start?
With the Brand Clarity Audit. Two weeks, fixed scope, and you walk away with a prioritized read on the brand — whether or not we keep working together.
Have a brand problem that needs senior attention?
Let’s talk about where the business is going, what’s in the way, and the smartest place to start.