1.
PUPPIES & CEREAL
FRACTIONAL BRAND STUDIO
Big creative thinking.
Built for growth.
Built for growth.
Senior creative direction for startups and growing brands. Build the story, systems, and momentum to scale—without adding a full-time executive.
The advantage
Bring in the leadership before you build the headcount.
A fractional partner steps into the gap between ambition and execution—setting the vision, aligning the work, and helping your team move with more focus.
FRACTIONAL / FLEXIBLE / FOCUSED
Why me
Big-brand perspective, built for startup reality.
01
Senior, not oversized
You get big-brand judgment and executive-level direction without the agency layers, full-time cost, or big-brand ego.
02
Founder-first
Your vision stays at the center. I sharpen it, translate it, and give the team what they need to bring it to life.
03
Cohesion as you grow
One clear story across brand, campaigns, channels, and teams—so growth creates momentum instead of creative chaos.
Capabilities
From the big question to the work that ships.
01
Lead the brand
Fractional creative direction
Fractional marketing leadership
Brand strategy & positioning
Creative team leadership
02
Build the system
Brand identity & design
AI strategy & creative workflows
Website & e-commerce creative
Brand audits & refreshes
03
Move the market
Creative strategy & campaigns
Digital & performance marketing
Content & social strategy
Email, SMS & retention
Launches & go-to-market
Ways to work together
The right shape for the challenge.
01
Embedded fractional leadership
Ongoing senior guidance across brand, creative, and marketing—plugged into your team and priorities.
02
Focused strategic sprint
A concentrated engagement to solve a specific challenge, from positioning to launch planning.
03
Creative advisory
Clear outside perspective for founders and leaders who need a seasoned sounding board.
Start Here
The Brand Clarity Audit
A fixed-scope, two-week engagement
Before committing to an ongoing engagement, start with a focused review of how the brand is positioned, expressed, and put to work. The audit identifies the most important gaps, the strongest opportunities, and a practical order of operations.
Founder and stakeholder kickoff
Positioning and messaging review
Identity and key touchpoint review
Creative workflow assessment
Prioritized recommendations
Final readout and next-step plan
Your first 30 days
Clarity first. Momentum next.
Week 1
Deep dive
Get inside the business: founder vision, customer, category, goals, existing work, team dynamics, and the decisions creating friction.
Weeks 2–4
Quick wins
Set the priorities, sharpen the story, and address the highest-leverage creative needs while establishing clearer briefs, feedback, and decision-making.
Then
Ongoing rhythm
Move into a working cadence built around the engagement: leadership sessions, team reviews, creative direction, and focused progress on the roadmap.
Built for
Founders, startups, and growing brands at an inflection point.
↘
Early-stage startups defining the brand before they scale it.
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Founder-led teams with a strong vision and no senior creative lead.
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DTC and e-commerce brands ready for a more cohesive customer experience.
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Growing creative teams that need direction, standards, and smarter systems.
Ways to work together
Fractional partnerships usually begin with a three-month commitment, then month-to-month.
Fractional engagements start at $4,500/month.
Creative + Marketing leadership starts at $6,500/month.
After the initial engagement: month-to-month with 30 days’ notice to conclude.
Projects typically start at $2,500–$7,500+.
Project categories
Brand Strategy + Identity
Brand Refreshes
Campaign + Launch Creative
Website + E-commerce Creative Direction
AI Strategy + Creative Workflows
Brand + Marketing Audits
Capabilities
Selected Work
Brand Clarity Audit
A two-week, fixed-scope review of how a brand is positioned, expressed, and put to work — with a clear order of operations to act on.
Fractional Creative Leadership
Senior brand and marketing direction, embedded in your team — guiding strategy, systems, and creative output without a full-time hire.
Campaigns & Launches
Big-idea creative and go-to-market plans that move the market — from first spark to shipped work.
Clients: McDonald’s, Heineken, Crocs, THE Mac Kitchen, The Co-op Frosé & Eatery, Hearst, Hamilton, CONCEPTS x Birkenstock, CONCEPTS x The North Face.
Testimonials
“
Jason is one of those rare professionals who truly transforms a business. In three months, he didn’t just redesign our brand and shifted how we see our own company. His listening skills are exceptional, his business acumen is sharp, and his strategic mind combines seamlessly with a creativity that elevates everything he works on. With his guidance, we clarified our positioning, refined our values, and built a visual identity that finally feels like us. He understood our target audience better than we did ourselves and translated that insight into a brand that’s both coherent and powerful.
— Jess Patterson, CEO + Founder, The Co-op Frose & Eatery
“
Jason offers an incredible support system to any project team he is part of. He anticipates the needs of both the project team and the client and proactively picks up tasks to accelerate work. He is very talented at executing against a strategy and deftly creates and expands narrative worlds for brands, products, companies, and events that align with strategic intent. His positive, optimistic attitude is a bonus that energizes the people he works with.
— Peter Milano, Creative Goods NYC
“
Jason is an excellent communicator who is adept at building and maintaining relationships with clients, colleagues, and stakeholders. His warm and approachable nature, combined with his professionalism and integrity, make him a pleasure to work with. His artistic skill coupled with his creative thinking and problem-solving skills, enabled us to deliver high-quality work and achieve our goals on time and within budget
— Maurice Malfatti, CEO + Founder, Blue Heron
FAQ
Billing: monthly in advance.
Scope: out-of-scope work is approved separately.
Terms: engagement terms are defined in client agreements.
About Jason
Two decades of making brands harder to ignore.
I'm Jason Davis—a Creative Director, Brand Strategist, and fractional creative leader helping companies get clear on who they are, how they show up, and why people should care.
20+ years
Across brand, creative, marketing, and growth
Charleston
South Carolina based, working across the country
AI + craft
New tools guided by human taste and judgment
Every stage of my career built toward this work. Entertainment and advertising taught me how to turn cultural energy into ideas. Hospitality and lifestyle taught me how a brand has to feel at every touchpoint. E-commerce taught me to connect creative ambition to business momentum.
Along the way, I've led teams and shaped work for Mean Girls, Crocs, McDonald's, Heineken, Hearst, Austin City Limits, and ambitious brands still making their name. The scale changed; the job stayed the same: find the clearest idea, build the right system around it, and make the work matter.
Through Puppies & Cereal, I bring that range directly to founders, startups, and growing companies. I can define the brand, lead an internal or external team, develop campaigns, sharpen the customer experience, or bring clarity to a company ready to communicate better.
AI is part of my everyday creative process—from concept development and visual exploration to content, strategy, and production. The tools move fast; human taste, judgment, and original thinking remain at the center.
After more than two decades, I know where senior attention changes the outcome—and where a lighter, faster approach is exactly what a growing company needs.
Strategy. Ideas. Design. Storytelling. Growth. AI.
And occasionally, puppies and cereal.
Have a brand problem that needs senior attention?
Let's talk about where the business is going, what's in the way, and the smartest place to start.
Fractional Creative & Marketing Leadership / Puppies & Cereal