Fractional Brand Lab
Hire a fractional creative director.
Skip the full-time hire.
Senior creative leadership for startups and growing brands. Strategy, identity, and campaign direction from a 20+ year brand leader — on a fractional basis, without adding a full-time executive.
Fractional creative direction
Senior creative leadership, on tap.
A fractional creative director gives you executive-level brand and creative leadership — positioning, identity, campaigns, launches — without hiring a full-time executive. You get the senior thinking and direction; your team or partners handle execution.
What it covers
What a fractional creative director does.
Brand strategy & positioning
The story underneath everything: who you’re for, why you matter, and how you say it.
Identity systems
Logo, typography, color, and guidelines — a visual system built to scale with the business.
Campaign & launch creative
Direction for launches, seasonal pushes, and brand moments that need to land.
Website & e-commerce direction
Creative direction for the site and store — the brand’s hardest-working salesperson.
Creative team leadership
Direction for in-house designers and outside partners, plus sharper creative workflows.
AI-assisted creative workflows
Modern tools guided by senior taste and judgment — so your team moves faster without losing the plot.
A fit when. you need senior brand direction but can’t justify a full-time executive, or your marketing is running and the brand story isn’t landing.
Not a fit when. you need a full-time in-house team, or production design only with no strategy behind it.
Start here
The Brand Clarity Audit
Fixed scope · Two weeksBefore any engagement, get a straight answer on where your brand stands. A fixed-scope, two-week diagnostic — what’s working, what’s leaking, and what to fix first.
- Positioning & message review
- Visual identity review
- Competitive snapshot
- Customer perception check
- Channel consistency check
- Prioritized fix list
Engagements
Ways to work together.
Fractional partnership
From $4,500/mo. Senior brand leadership across strategy, identity, and campaigns. Typically begins with three months, then continues month-to-month with 30 days’ notice.
Creative + Marketing leadership
From $6,500/mo. Full-funnel creative and marketing direction for growing teams. Month-to-month after the initial engagement, with 30 days’ notice.
Project-based work typically runs $2,500–$7,500+. Billed monthly in advance; out-of-scope work is separately approved and terms are defined in each client agreement.
FAQ
Questions, answered.
How does hiring a fractional creative director work?
Engagements typically begin with three months, then continue month-to-month with 30 days’ notice. Most start with the Brand Clarity Audit — fixed scope, two weeks — so the engagement begins with a clear read on the brand.
How much does a fractional creative director cost?
Fractional partnerships start at $4,500/month; creative + marketing leadership starts at $6,500/month. Project-based work typically runs $2,500–$7,500+. Billing is monthly in advance.
Do you work with our in-house team?
Yes — that’s the model. Fractional leadership is built to direct and elevate the team you already have: setting the bar, giving feedback, and building the systems that keep the work sharp.
Who’s behind the Lab?
Jason Davis — a brand and creative leader with 20+ years building brands across culture, entertainment, fashion, food, and consumer goods.
Have a brand problem that needs senior attention?
Let’s talk about where the business is going, what’s in the way, and the smartest place to start.