Fractional Brand Lab
Hire a fractional CMO.
Skip the full-time hire.
Senior marketing leadership, on a fractional basis. Strategy, brand, and team direction from a 20+ year brand leader — without the executive search, the equity, or the overhead.
The hire you don’t have to make
Executive leadership, contracted.
Hiring a fractional CMO means senior marketing leadership without the full-time commitment: the strategy, the direction, and the accountability — scoped to what the business needs, defined in each client agreement.
The remit
What you’re hiring.
Brand & marketing strategy
Positioning, messaging, and the plan that connects brand to revenue.
Team leadership
Direction for in-house marketers and designers — setting the bar and building the muscle.
Campaign & launch oversight
Senior eyes on the moments that matter: launches, rebrands, big pushes.
Agency & vendor direction
Managing outside partners so the work comes back sharp — and on strategy.
Growth planning
Deciding where the next dollar of marketing effort goes, and why.
Hire fractional when. you need senior leadership now but can’t justify — or haven’t found — the full-time executive.
Hire full-time when. marketing is a 40-hour-a-week leadership job and you’re ready to invest in a permanent seat at the table.
Start here
The Brand Clarity Audit
Fixed scope · Two weeksBefore any engagement, get a straight answer on where your brand stands. A fixed-scope, two-week diagnostic — what’s working, what’s leaking, and what to fix first.
- Positioning & message review
- Visual identity review
- Competitive snapshot
- Customer perception check
- Channel consistency check
- Prioritized fix list
Engagements
Ways to work together.
Fractional partnership
From $4,500/mo. Senior brand leadership across strategy, identity, and campaigns. Typically begins with three months, then continues month-to-month with 30 days’ notice.
Creative + Marketing leadership
From $6,500/mo. Full-funnel creative and marketing direction for growing teams. Month-to-month after the initial engagement, with 30 days’ notice.
Project-based work typically runs $2,500–$7,500+. Billed monthly in advance; out-of-scope work is separately approved and terms are defined in each client agreement.
FAQ
Questions, answered.
How does hiring a fractional CMO work?
Engagements typically begin with three months, then continue month-to-month with 30 days’ notice. Most start with the Brand Clarity Audit — fixed scope, two weeks — so the engagement begins with a clear read on the brand.
How much does it cost to hire a fractional CMO?
Fractional engagements start at $4,500/month; creative + marketing leadership starts at $6,500/month. Billing is monthly in advance; out-of-scope work is separately approved.
What’s the difference between a fractional CMO and a consultant?
A consultant advises and leaves. A fractional CMO leads: they sit in the work, direct the team, own outcomes, and stick around month to month.
Who’s behind the Lab?
Jason Davis — a brand and creative leader with 20+ years building brands across culture, entertainment, fashion, food, and consumer goods.
Have a brand problem that needs senior attention?
Let’s talk about where the business is going, what’s in the way, and the smartest place to start.