Fractional Brand Lab
What is a
fractional CMO?
Executive-level marketing and brand leadership, part-time. Here’s what a fractional CMO actually does — and when one beats a full-time hire.
The definition
A CMO, minus the full-time overhead.
A fractional CMO is a senior marketing leader who works with your company on a part-time, contracted basis. You get executive-level strategy, leadership, and accountability — without the salary, equity, benefits, and recruiting cycle of a full-time hire.
The remit
What a fractional CMO does.
Brand & marketing strategy
Positioning, messaging, and the plan that connects brand to revenue.
Team leadership
Direction for in-house marketers and designers — setting the bar and building the muscle.
Campaign & launch oversight
Senior eyes on the moments that matter: launches, rebrands, big pushes.
Agency & vendor direction
Managing outside partners so the work comes back sharp — and on strategy.
Growth planning
Deciding where the next dollar of marketing effort goes, and why.
Hire fractional when. you need senior leadership now but can’t justify — or haven’t found — the full-time executive. Perfect for growing companies between stages.
Hire full-time when. marketing is a 40-hour-a-week leadership job in your company and you’re ready to invest in a permanent seat at the table.
Start here
The Brand Clarity Audit
Fixed scope · Two weeksBefore any engagement, get a straight answer on where your brand stands. A fixed-scope, two-week diagnostic — what’s working, what’s leaking, and what to fix first.
- Positioning & message review
- Visual identity review
- Competitive snapshot
- Customer perception check
- Channel consistency check
- Prioritized fix list
FAQ
Questions, answered.
What does “fractional” mean?
Part-time and contracted, rather than full-time and employed. The engagement is scoped around the leadership the business needs — defined in each client agreement — not a 40-hour seat.
What’s the difference between a fractional CMO and a consultant?
A consultant advises and leaves. A fractional CMO leads: they sit in the work, direct the team, own outcomes, and stick around month to month.
How do engagements start?
With the Brand Clarity Audit — fixed scope, two weeks. It gives both sides a clear read on the brand and the fastest path forward before any monthly commitment.
Who’s behind the Lab?
Jason Davis — a brand and creative leader with 20+ years across culture, entertainment, fashion, food, and consumer brands.
Have a brand problem that needs senior attention?
Let’s talk about where the business is going, what’s in the way, and the smartest place to start.