When somebody asks you what the coolest collabs in the footwear industry are, you’ll have many answers….But the Salehe Bembury Crocs partnership probably will likely be one of them. Rarely do we find a collaboration that looks cool and is super comfy….the Yeezy Slide did pave the way for so called ugly shoes like Crocs to become this popular. If you’re a comfy slide kinda person and looking for cool alternatives that double as statement pieces, here’s how Salehe Bembury made Crocs the next cool thing!

Quick Case Study - The Juniper Crocs:

MAKING IT COOL…NOT AGAIN.

The Juniper pays homage to Crocs’ practical origins as watersports shoes. Designed for ‘recreational’ outdoors use, the Juniper marketing is steeped in fresh air, with designer Bembury posting snippets from natural settings while the vibrant hiking community documented various wear-test trips. As a final touch, the ‘The Outdoors is Yours’ campaign tagline was an inclusive invitation to get involved.

While the Juniper is a totally new concept for Crocs, it still has design DNA links to the original clog design, including moulded outsoles and those classical ventilation holes. However, Bembury and the Crocs team designed the Juniper to leap further into the outdoors within a much more solid and practical form.

DISRUPT THE FOOTWEAR MARKETS.

Creative Direction collaboration with Bembury team for Juniper & Pollex